Funnels can be complicated … really complicated, so complex that most people quit prior to they launch their very first real project. Samcart New York Office
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.Samcart New York Office
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart New York Office
The basic concept is that you can design a single websites with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart is able to charge extremely high rates for this pledge:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the price.Samcart New York Office
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).Samcart New York Office
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” model:
In this particular order, you must:Samcart New York Office
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its capability to remove their pain or achieve their preferred condition Samcart New York Office
Action: give them the chance to purchase
A lot of sales funnels extend these actions across several pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each concept below (along with a link to download the entire funnel!).Samcart New York Office
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually expired … But ensure you sign up, because I have big plans for funnel builders in the works soon!
This easy (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each component.Samcart New York Office
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice lousy marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond …
Customers are hesitant. Social evidence is the very best psychological weapon we need to persuade individuals.
There is so much info out there that it is incredibly hard to understand which to trust.
Social proof offers us a simple way out … if countless individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Guarantee
If they have actually made it this far, it means they’re almost all set to buy. Now you just need that last small touch to make them buy …
And that’s what a rock-solid product guarantee is all about.
Reviews have revealed that your product has actually worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are several effective formats for service warranties:
30+ day money back 110% cash back guarantee.
Your client wants to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, however so crucial.
You need actually to request for their money and take it!
Here’s where your checkout type is available in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart New York Office
This tutorial provided you an introduction of existing finest practices. I hope you enjoyed it. Moreover, it is essential to dispel the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!