Funnels can be complicated … truly made complex, so complicated that the majority of people quit prior to they launch their first genuine campaign. Samcart Nonprofit Discount
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.Samcart Nonprofit Discount
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Nonprofit Discount
The basic concept is that you can develop a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high prices for this pledge:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the rate.Samcart Nonprofit Discount
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).Samcart Nonprofit Discount
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this specific order, you must:Samcart Nonprofit Discount
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its capability to remove their discomfort or achieve their preferred condition Samcart Nonprofit Discount
Action: give them the chance to buy
Many sales funnels extend these steps across numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each concept below (in addition to a link to download the whole funnel!).Samcart Nonprofit Discount
Get the entire funnel free of charge????
The totally free One Page Funnel has expired … But make sure you sign up, due to the fact that I have huge prepare for funnel contractors in the works quickly!
This basic (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each element.Samcart Nonprofit Discount
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough lousy marketers out there already.
Specify with your headings – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the best psychological weapon we have to persuade people.
There is a lot details out there that it is incredibly tough to know which to trust.
Social evidence provides us a simple way out … if countless people have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they’ve made it this far, it means they’re practically prepared to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item warranty.
There are a number of successful formats for warranties:
30+ day cash back 110% cash back assurance.
Your client wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, however so essential.
You need actually to request for their money and take it!
Here’s where your checkout form is available in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart Nonprofit Discount
This tutorial offered you an introduction of existing finest practices. I hope you enjoyed it. Moreover, it is very important to dispel the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!