Funnels can be complicated … truly made complex, so complicated that most people give up before they introduce their very first genuine campaign. Samcart Offer
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.Samcart Offer
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Offer
The general concept is that you can design a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart is able to charge exceptionally high prices for this guarantee:
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Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.Samcart Offer
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).Samcart Offer
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:Samcart Offer
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its capability to eliminate their discomfort or achieve their desired condition Samcart Offer
Action: give them the opportunity to purchase
Most sales funnels extend these actions throughout numerous pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each idea listed below (along with a link to download the whole funnel!).Samcart Offer
Get the entire funnel free of charge????
The free One Page Funnel has actually expired … But make sure you sign up, due to the fact that I have big plans for funnel builders in the works quickly!
This easy (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each element.Samcart Offer
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Some tips:
Never ever lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond …
Consumers are hesitant. Social evidence is the best psychological weapon we have to encourage people.
There is a lot info out there that it is incredibly tough to understand which to trust.
Social proof offers us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it implies they’re nearly all set to buy. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Reviews have shown that your item has worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product warranty.
There are numerous effective formats for service warranties:
30+ day money back 110% money back guarantee.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is easy, however so crucial.
You need really to request for their cash and take it!
Here’s where your checkout form comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart Offer
This guide provided you a summary of existing best practices. I hope you enjoyed it. Furthermore, it is very important to dispel the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!