Funnels can be complicated … actually complicated, so complex that many people quit before they release their very first real project. Samcart One-page Formula
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.Samcart One-page Formula
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart One-page Formula
The general concept is that you can create a single web page with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart is able to charge incredibly high rates for this promise:
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Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the cost.Samcart One-page Formula
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).Samcart One-page Formula
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:Samcart One-page Formula
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to eliminate their discomfort or attain their wanted condition Samcart One-page Formula
Action: provide the opportunity to buy
Many sales funnels extend these steps across numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept below (as well as a link to download the entire funnel!).Samcart One-page Formula
Get the whole funnel for free????
The free One Page Funnel has ended … But make certain you register, due to the fact that I have huge plans for funnel contractors in the works quickly!
This basic (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.Samcart One-page Formula
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there are enough bad marketers out there already.
Specify with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond …
Consumers are doubtful. Social evidence is the best psychological weapon we have to encourage people.
There is a lot information out there that it is incredibly challenging to understand which to trust.
Social evidence provides us an easy way out … if thousands of people have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they have actually made it this far, it indicates they’re nearly all set to purchase. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is everything about.
Reviews have actually shown that your product has actually worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product warranty.
There are a number of successful formats for guarantees:
30+ day refund 110% refund guarantee.
Your consumer wants to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is basic, but so important.
You require in fact to request their cash and take it!
Here’s where your checkout type is available in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? Samcart One-page Formula
This guide gave you an introduction of current best practices. I hope you enjoyed it. In addition, it’s important to resolve the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!