Funnels can be made complex … truly complicated, so complicated that the majority of people quit before they introduce their very first genuine campaign. Samcart One Page Website
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.Samcart One Page Website
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart One Page Website
The general idea is that you can develop a single websites with the best structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart is able to charge incredibly high rates for this pledge:
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Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the price.Samcart One Page Website
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).Samcart One Page Website
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:Samcart One Page Website
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its ability to eliminate their pain or accomplish their desired condition Samcart One Page Website
Action: provide the chance to purchase
A lot of sales funnels extend these actions throughout several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each principle listed below (in addition to a link to download the entire funnel!).Samcart One Page Website
Get the entire funnel totally free????
The totally free One Page Funnel has actually expired … However make certain you sign up, since I have big prepare for funnel contractors in the works quickly!
This simple (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each part.Samcart One Page Website
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Some pointers:
Never ever lie … seriously – there suffice lousy marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next part is available in.
3. Customer Reviews in 2019 and beyond …
Consumers are skeptical. Social evidence is the best mental weapon we have to encourage people.
There is a lot information out there that it is incredibly hard to know which to trust.
Social evidence offers us a simple way out … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they have actually made it this far, it indicates they’re nearly prepared to buy. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.
Reviews have actually shown that your item has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item guarantee.
There are numerous effective formats for service warranties:
30+ day cash back 110% refund guarantee.
Your customer wants to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, however so important.
You require really to request their cash and take it!
Here’s where your checkout form can be found in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart One Page Website
This tutorial provided you an overview of present best practices. I hope you enjoyed it. Additionally, it is necessary to resolve the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!
