Funnels can be complicated … actually complicated, so complex that the majority of people quit prior to they release their very first real project. Samcart Optimizemember
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.Samcart Optimizemember
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Optimizemember
The basic concept is that you can develop a single websites with the best structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart has the ability to charge incredibly high costs for this pledge:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.Samcart Optimizemember
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even just Gutenberg).Samcart Optimizemember
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you need to:Samcart Optimizemember
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its ability to eliminate their pain or attain their desired condition Samcart Optimizemember
Action: give them the opportunity to buy
The majority of sales funnels extend these actions across multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each principle below (as well as a link to download the whole funnel!).Samcart Optimizemember
Get the whole funnel free of charge????
The free One Page Funnel has actually ended … But make certain you sign up, because I have huge plans for funnel contractors in the works soon!
This easy (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each component.Samcart Optimizemember
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond …
Customers are hesitant. Social evidence is the best psychological weapon we need to convince people.
There is a lot details out there that it is exceptionally challenging to know which to trust.
Social proof offers us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Assurance
If they’ve made it this far, it indicates they’re practically prepared to buy. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is everything about.
Testimonials have actually shown that your product has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product guarantee.
There are several successful formats for guarantees:
30+ day cash back 110% money back assurance.
Your consumer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, but so essential.
You need really to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Samcart Optimizemember
This guide provided you a summary of present finest practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!