Funnels can be complicated … actually made complex, so complex that most people quit before they launch their first genuine project. Samcart, Or Thrivecart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.Samcart, Or Thrivecart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart, Or Thrivecart
The general concept is that you can design a single websites with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high rates for this pledge:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.Samcart, Or Thrivecart
In fact, using Cartflows and your favorite WordPress page home builder (and even just Gutenberg).Samcart, Or Thrivecart
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” design:
In this particular order, you must:Samcart, Or Thrivecart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its capability to eliminate their discomfort or accomplish their wanted condition Samcart, Or Thrivecart
Action: provide the opportunity to purchase
Most sales funnels extend these steps throughout several pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each principle below (in addition to a link to download the entire funnel!).Samcart, Or Thrivecart
Get the whole funnel free of charge????
The free One Page Funnel has actually expired … However make sure you register, since I have huge plans for funnel home builders in the works quickly!
This easy (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.Samcart, Or Thrivecart
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond …
Customers are doubtful. Social proof is the best psychological weapon we need to persuade people.
There is a lot info out there that it is exceptionally challenging to know which to trust.
Social evidence gives us an easy escape … if countless people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it indicates they’re practically prepared to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.
Reviews have actually revealed that your product has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product warranty.
There are a number of successful formats for service warranties:
30+ day money back 110% refund guarantee.
Your client wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, however so important.
You need really to request for their money and take it!
Here’s where your checkout form can be found in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart, Or Thrivecart
This tutorial provided you a summary of existing finest practices. I hope you enjoyed it. In addition, it is very important to dispel the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!