Funnels can be complicated … really complicated, so complicated that the majority of people give up before they launch their first real campaign. Samcart Order Notification
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.Samcart Order Notification
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Order Notification
The basic concept is that you can create a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on since Samcart has the ability to charge very high prices for this pledge:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.Samcart Order Notification
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even just Gutenberg).Samcart Order Notification
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:Samcart Order Notification
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to eliminate their pain or attain their desired condition Samcart Order Notification
Action: give them the chance to purchase
A lot of sales funnels extend these steps across numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each concept listed below (in addition to a link to download the entire funnel!).Samcart Order Notification
Get the whole funnel totally free????
The totally free One Page Funnel has actually expired … However make sure you register, since I have huge prepare for funnel contractors in the works soon!
This simple (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each component.Samcart Order Notification
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond …
Customers are skeptical. Social evidence is the best psychological weapon we need to encourage individuals.
There is a lot details out there that it is incredibly hard to know which to trust.
Social evidence provides us a simple escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re practically ready to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.
Reviews have actually shown that your item has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item assurance.
There are a number of successful formats for service warranties:
30+ day refund 110% money back guarantee.
Your consumer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, but so essential.
You require really to request their cash and take it!
Here’s where your checkout type comes in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart Order Notification
This tutorial gave you a summary of current finest practices. I hope you enjoyed it. Furthermore, it is essential to resolve the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!