Funnels can be made complex … really complicated, so complicated that the majority of people give up before they introduce their first real campaign. Samcart Page
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart Page
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Page
The basic idea is that you can develop a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high rates for this pledge:
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Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the price.Samcart Page
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).Samcart Page
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you must:Samcart Page
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its ability to eliminate their discomfort or accomplish their wanted condition Samcart Page
Action: provide the chance to buy
Most sales funnels extend these steps across numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each principle listed below (in addition to a link to download the entire funnel!).Samcart Page
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … However make certain you register, since I have big prepare for funnel home builders in the works quickly!
This simple (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each part.Samcart Page
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Some suggestions:
Never ever lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social proof is the very best psychological weapon we need to convince individuals.
There is so much information out there that it is exceptionally hard to know which to trust.
Social proof provides us an easy way out … if countless individuals have currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they have actually made it this far, it indicates they’re almost prepared to purchase. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Testimonials have shown that your item has worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product warranty.
There are a number of successful formats for guarantees:
30+ day cash back 110% cash back assurance.
Your consumer wishes to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, but so important.
You need actually to request for their money and take it!
Here’s where your checkout form can be found in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Samcart Page
This tutorial gave you an overview of present finest practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!