Funnels can be made complex … truly complicated, so complex that the majority of people quit before they introduce their first genuine campaign. Samcart Paidmemberships Pro
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.Samcart Paidmemberships Pro
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Paidmemberships Pro
The basic concept is that you can develop a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge very high costs for this pledge:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Samcart Paidmemberships Pro
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).Samcart Paidmemberships Pro
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this specific order, you need to:Samcart Paidmemberships Pro
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its ability to eliminate their pain or attain their desired condition Samcart Paidmemberships Pro
Action: give them the opportunity to buy
Many sales funnels extend these steps across numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each principle below (in addition to a link to download the whole funnel!).Samcart Paidmemberships Pro
Get the entire funnel totally free????
The complimentary One Page Funnel has actually ended … However make sure you register, because I have big plans for funnel contractors in the works soon!
This basic (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each component.Samcart Paidmemberships Pro
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond …
Clients are skeptical. Social proof is the best mental weapon we have to convince people.
There is a lot info out there that it is incredibly hard to know which to trust.
Social proof offers us a simple way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Assurance
If they’ve made it this far, it means they’re nearly prepared to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Testimonials have actually shown that your product has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product warranty.
There are numerous effective formats for guarantees:
30+ day refund 110% money back guarantee.
Your customer wants to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, but so important.
You require actually to request for their money and take it!
Here’s where your checkout kind can be found in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart Paidmemberships Pro
This tutorial offered you a summary of current best practices. I hope you enjoyed it. Additionally, it is very important to eliminate the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!