Funnels can be complicated … really made complex, so complex that the majority of people quit before they introduce their very first genuine project. Samcart Payment Processors
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart Payment Processors
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Payment Processors
The general concept is that you can design a single websites with the best structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart is able to charge incredibly high rates for this guarantee:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.Samcart Payment Processors
In fact, using Cartflows and your favorite WordPress page home builder (and even just Gutenberg).Samcart Payment Processors
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:Samcart Payment Processors
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its capability to eliminate their pain or attain their wanted condition Samcart Payment Processors
Action: give them the chance to buy
A lot of sales funnels extend these actions throughout numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each idea below (in addition to a link to download the whole funnel!).Samcart Payment Processors
Get the entire funnel totally free????
The totally free One Page Funnel has ended … However make certain you register, since I have big prepare for funnel home builders in the works quickly!
This basic (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each element.Samcart Payment Processors
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there are enough bad online marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond …
Consumers are skeptical. Social evidence is the best psychological weapon we need to persuade people.
There is so much details out there that it is incredibly hard to know which to trust.
Social proof gives us an easy escape … if countless individuals have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it indicates they’re nearly ready to purchase. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is everything about.
Testimonials have actually shown that your item has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item assurance.
There are numerous successful formats for guarantees:
30+ day refund 110% money back assurance.
Your consumer wants to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, but so important.
You require really to ask for their cash and take it!
Here’s where your checkout type can be found in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next? Samcart Payment Processors
This guide gave you an introduction of present best practices. I hope you enjoyed it. Moreover, it is essential to dispel the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!