Funnels can be made complex … actually complicated, so complicated that most people quit before they launch their first genuine project. Samcart Physical Products
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.Samcart Physical Products
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Physical Products
The general concept is that you can design a single web page with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart has the ability to charge exceptionally high rates for this pledge:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.Samcart Physical Products
In fact, using Cartflows and your preferred WordPress page builder (or even just Gutenberg).Samcart Physical Products
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:Samcart Physical Products
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its capability to eliminate their discomfort or achieve their preferred condition Samcart Physical Products
Action: give them the chance to purchase
Most sales funnels extend these steps throughout numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each concept below (along with a link to download the entire funnel!).Samcart Physical Products
Get the entire funnel free of charge????
The complimentary One Page Funnel has ended … However ensure you sign up, since I have big prepare for funnel builders in the works soon!
This easy (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.Samcart Physical Products
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough lousy marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond …
Clients are skeptical. Social proof is the best mental weapon we have to persuade people.
There is a lot details out there that it is exceptionally difficult to understand which to trust.
Social evidence offers us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Guarantee
If they have actually made it this far, it means they’re almost all set to purchase. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Testimonials have shown that your item has worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item warranty.
There are a number of successful formats for service warranties:
30+ day refund 110% cash back assurance.
Your customer wants to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, however so essential.
You need actually to request for their money and take it!
Here’s where your checkout kind comes in.
The main objective of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Samcart Physical Products
This guide provided you a summary of current best practices. I hope you enjoyed it. Additionally, it is essential to dispel the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!