Funnels can be made complex … truly made complex, so complicated that many people give up prior to they introduce their very first real project. Samcart Plus
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.Samcart Plus
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Plus
The basic idea is that you can design a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart is able to charge very high rates for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.Samcart Plus
In fact, using Cartflows and your preferred WordPress page contractor (and even just Gutenberg).Samcart Plus
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this particular order, you need to:Samcart Plus
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its capability to remove their discomfort or achieve their desired condition Samcart Plus
Action: give them the opportunity to buy
Many sales funnels extend these actions across numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each principle listed below (along with a link to download the entire funnel!).Samcart Plus
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … However ensure you register, since I have big plans for funnel home builders in the works soon!
This easy (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each part.Samcart Plus
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be real. That’s where the next part is available in.
3. Customer Reviews in 2019 and beyond …
Consumers are hesitant. Social evidence is the best psychological weapon we have to persuade individuals.
There is so much information out there that it is exceptionally tough to know which to trust.
Social proof gives us an easy escape … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they have actually made it this far, it indicates they’re almost ready to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Testimonials have revealed that your product has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product assurance.
There are numerous successful formats for service warranties:
30+ day refund 110% cash back assurance.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, however so crucial.
You require actually to ask for their money and take it!
Here’s where your checkout type comes in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Samcart Plus
This guide gave you an introduction of current finest practices. I hope you enjoyed it. Additionally, it is essential to eliminate the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!