Funnels can be complicated … truly complicated, so complex that many people give up before they release their very first real project. Samcart Product Policy
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart Product Policy
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Product Policy
The general concept is that you can design a single websites with the best structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart has the ability to charge incredibly high rates for this pledge:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the cost.Samcart Product Policy
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Samcart Product Policy
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:Samcart Product Policy
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its capability to remove their pain or achieve their desired condition Samcart Product Policy
Action: provide the opportunity to purchase
Most sales funnels extend these steps throughout numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each idea below (as well as a link to download the entire funnel!).Samcart Product Policy
Get the whole funnel free of charge????
The totally free One Page Funnel has ended … But ensure you register, because I have huge plans for funnel contractors in the works soon!
This easy (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.Samcart Product Policy
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough lousy marketers out there already.
Specify with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be real. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond …
Clients are hesitant. Social proof is the very best psychological weapon we have to encourage people.
There is a lot details out there that it is extremely tough to understand which to trust.
Social proof gives us a simple escape … if countless people have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Assurance
If they have actually made it this far, it indicates they’re practically ready to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is all about.
Testimonials have revealed that your product has worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item guarantee.
There are several effective formats for warranties:
30+ day money back 110% refund guarantee.
Your client wants to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, however so essential.
You require really to request their money and take it!
Here’s where your checkout form is available in.
The main objective of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart Product Policy
This tutorial offered you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it is very important to dispel the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!