Funnels can be made complex … really made complex, so complex that many people quit before they introduce their first genuine campaign. Samcart Product Views
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.Samcart Product Views
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Product Views
The basic idea is that you can design a single web page with the best structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart has the ability to charge extremely high costs for this promise:
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Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.Samcart Product Views
In fact, using Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).Samcart Product Views
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this particular order, you should:Samcart Product Views
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its capability to remove their pain or accomplish their desired condition Samcart Product Views
Action: provide the chance to purchase
Most sales funnels extend these actions throughout several pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each concept listed below (as well as a link to download the entire funnel!).Samcart Product Views
Get the whole funnel for free????
The free One Page Funnel has actually expired … However make certain you sign up, because I have big prepare for funnel contractors in the works quickly!
This simple (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.Samcart Product Views
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next component is available in.
3. Consumer Reviews in 2019 and beyond …
Clients are doubtful. Social evidence is the best mental weapon we need to persuade individuals.
There is a lot details out there that it is incredibly difficult to understand which to trust.
Social proof provides us a simple way out … if countless individuals have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Assurance
If they have actually made it this far, it implies they’re practically ready to buy. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Reviews have actually shown that your item has actually worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product assurance.
There are several effective formats for service warranties:
30+ day cash back 110% money back warranty.
Your client wishes to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, however so important.
You need in fact to request their money and take it!
Here’s where your checkout form comes in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart Product Views
This guide provided you an overview of current finest practices. I hope you enjoyed it. Additionally, it is very important to dispel the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!