Funnels can be complicated … actually complicated, so complex that the majority of people quit before they release their very first genuine campaign. Samcart Prospects Report
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.Samcart Prospects Report
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Prospects Report
The basic idea is that you can create a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart has the ability to charge extremely high costs for this promise:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Samcart Prospects Report
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).Samcart Prospects Report
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:Samcart Prospects Report
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its capability to remove their pain or attain their desired condition Samcart Prospects Report
Action: provide the chance to buy
The majority of sales funnels extend these actions throughout numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each concept below (in addition to a link to download the entire funnel!).Samcart Prospects Report
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually expired … However ensure you register, due to the fact that I have huge prepare for funnel home builders in the works quickly!
This easy (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each element.Samcart Prospects Report
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are skeptical. Social evidence is the best mental weapon we have to encourage people.
There is so much details out there that it is incredibly hard to understand which to trust.
Social evidence provides us an easy escape … if countless people have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Assurance
If they have actually made it this far, it means they’re almost all set to purchase. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid item assurance is all about.
Reviews have actually shown that your item has actually worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item guarantee.
There are numerous effective formats for service warranties:
30+ day refund 110% money back guarantee.
Your consumer wants to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, however so important.
You need really to request for their cash and take it!
Here’s where your checkout type can be found in.
The main goal of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Samcart Prospects Report
This tutorial gave you an overview of existing finest practices. I hope you enjoyed it. Furthermore, it is essential to resolve the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!