Funnels can be made complex … truly complicated, so complex that many people quit prior to they introduce their very first genuine project. Samcart Referral Shortlink
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.Samcart Referral Shortlink
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Referral Shortlink
The general concept is that you can develop a single websites with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on since Samcart is able to charge exceptionally high rates for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.Samcart Referral Shortlink
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Samcart Referral Shortlink
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this particular order, you need to:Samcart Referral Shortlink
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its ability to eliminate their discomfort or achieve their desired condition Samcart Referral Shortlink
Action: provide the chance to buy
Many sales funnels extend these actions throughout multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each principle below (in addition to a link to download the entire funnel!).Samcart Referral Shortlink
Get the entire funnel totally free????
The complimentary One Page Funnel has actually expired … But make certain you sign up, because I have big prepare for funnel home builders in the works quickly!
This easy (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each part.Samcart Referral Shortlink
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond …
Clients are doubtful. Social proof is the very best psychological weapon we need to persuade individuals.
There is a lot information out there that it is incredibly challenging to understand which to trust.
Social proof gives us an easy way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Warranty
If they’ve made it this far, it implies they’re nearly prepared to buy. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is everything about.
Reviews have actually revealed that your item has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product warranty.
There are numerous effective formats for guarantees:
30+ day refund 110% cash back warranty.
Your client wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is basic, however so essential.
You require actually to request their money and take it!
Here’s where your checkout kind comes in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? Samcart Referral Shortlink
This guide offered you an introduction of current finest practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the concept that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!