Funnels can be made complex … actually made complex, so complex that most people quit prior to they release their first real project. Samcart Revenue
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.Samcart Revenue
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Revenue
The basic concept is that you can create a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on since Samcart is able to charge extremely high rates for this guarantee:
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Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the cost.Samcart Revenue
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Samcart Revenue
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this particular order, you should:Samcart Revenue
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its capability to eliminate their pain or achieve their wanted condition Samcart Revenue
Action: give them the chance to purchase
The majority of sales funnels extend these steps throughout multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each principle below (in addition to a link to download the entire funnel!).Samcart Revenue
Get the entire funnel for free????
The complimentary One Page Funnel has expired … But ensure you sign up, due to the fact that I have huge plans for funnel contractors in the works quickly!
This simple (however effective) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each component.Samcart Revenue
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the rest of the page.
Some pointers:
Never lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond …
Customers are doubtful. Social evidence is the best psychological weapon we need to encourage people.
There is so much details out there that it is incredibly tough to understand which to trust.
Social proof gives us a simple escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they have actually made it this far, it implies they’re practically ready to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Reviews have actually revealed that your item has worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product warranty.
There are numerous successful formats for guarantees:
30+ day refund 110% refund assurance.
Your client wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, however so crucial.
You require really to ask for their money and take it!
Here’s where your checkout kind comes in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart Revenue
This tutorial offered you an overview of present best practices. I hope you enjoyed it. In addition, it is essential to resolve the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!