Funnels can be made complex … truly complicated, so complicated that many people give up before they introduce their first real campaign. Samcart Review Manager
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.Samcart Review Manager
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Review Manager
The basic concept is that you can design a single web page with the best structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on since Samcart has the ability to charge extremely high prices for this promise:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the price.Samcart Review Manager
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).Samcart Review Manager
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:Samcart Review Manager
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its capability to eliminate their pain or achieve their desired condition Samcart Review Manager
Action: give them the chance to purchase
A lot of sales funnels extend these actions throughout multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each principle listed below (as well as a link to download the whole funnel!).Samcart Review Manager
Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … But make sure you sign up, because I have huge prepare for funnel home builders in the works quickly!
This basic (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each component.Samcart Review Manager
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough bad marketers out there already.
Specify with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond …
Customers are doubtful. Social proof is the very best mental weapon we need to convince individuals.
There is so much info out there that it is exceptionally challenging to understand which to trust.
Social proof gives us a simple escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it indicates they’re nearly prepared to purchase. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Reviews have shown that your item has worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item guarantee.
There are several successful formats for warranties:
30+ day money back 110% money back assurance.
Your customer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, but so crucial.
You need actually to request for their money and take it!
Here’s where your checkout kind can be found in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart Review Manager
This guide offered you an introduction of current finest practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!