Funnels can be made complex … truly made complex, so complicated that the majority of people quit prior to they release their very first real project. Samcart Sales Pages
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.Samcart Sales Pages
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Sales Pages
The general concept is that you can create a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart has the ability to charge extremely high costs for this promise:
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Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.Samcart Sales Pages
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).Samcart Sales Pages
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:Samcart Sales Pages
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to remove their discomfort or accomplish their desired condition Samcart Sales Pages
Action: provide the opportunity to purchase
Many sales funnels extend these actions across several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each concept below (as well as a link to download the entire funnel!).Samcart Sales Pages
Get the whole funnel totally free????
The totally free One Page Funnel has expired … But ensure you register, due to the fact that I have huge plans for funnel builders in the works soon!
This basic (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each part.Samcart Sales Pages
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Some ideas:
Never lie … seriously – there are enough crappy marketers out there currently.
Specify with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond …
Customers are skeptical. Social evidence is the very best psychological weapon we have to convince individuals.
There is so much information out there that it is extremely hard to understand which to trust.
Social proof offers us a simple way out … if countless people have already trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it implies they’re nearly ready to buy. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Reviews have revealed that your product has worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item assurance.
There are several effective formats for guarantees:
30+ day cash back 110% cash back assurance.
Your consumer wishes to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, however so crucial.
You require actually to request for their cash and take it!
Here’s where your checkout type comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not want to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart Sales Pages
This tutorial provided you an introduction of present finest practices. I hope you enjoyed it. Moreover, it’s important to resolve the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!
