Funnels can be complicated … really complicated, so complex that the majority of people give up prior to they introduce their very first real campaign. Samcart Sandbox Test
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart Sandbox Test
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Sandbox Test
The basic idea is that you can design a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge very high costs for this guarantee:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.Samcart Sandbox Test
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).Samcart Sandbox Test
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this specific order, you should:Samcart Sandbox Test
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its capability to remove their discomfort or accomplish their wanted condition Samcart Sandbox Test
Action: provide the chance to buy
Most sales funnels extend these steps throughout multiple pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each idea below (as well as a link to download the whole funnel!).Samcart Sandbox Test
Get the entire funnel for free????
The totally free One Page Funnel has ended … But ensure you register, due to the fact that I have big prepare for funnel builders in the works quickly!
This simple (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each component.Samcart Sandbox Test
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there suffice lousy marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond …
Customers are hesitant. Social proof is the very best mental weapon we need to convince individuals.
There is a lot info out there that it is extremely difficult to know which to trust.
Social evidence provides us a simple way out … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it indicates they’re almost ready to buy. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.
Reviews have actually shown that your item has actually worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item guarantee.
There are numerous successful formats for service warranties:
30+ day refund 110% cash back warranty.
Your consumer wants to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, but so crucial.
You need really to ask for their cash and take it!
Here’s where your checkout type can be found in.
The main goal of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Samcart Sandbox Test
This guide offered you a summary of present best practices. I hope you enjoyed it. Furthermore, it is essential to dispel the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!