Funnels can be made complex … actually made complex, so complicated that the majority of people quit prior to they introduce their very first genuine project. Samcart Segment.io
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.Samcart Segment.io
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Segment.io
The basic idea is that you can develop a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart is able to charge very high rates for this pledge:
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Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the price.Samcart Segment.io
In fact, using Cartflows and your favorite WordPress page contractor (and even just Gutenberg).Samcart Segment.io
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” design:
In this specific order, you must:Samcart Segment.io
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to eliminate their pain or achieve their desired condition Samcart Segment.io
Action: give them the opportunity to purchase
Many sales funnels extend these actions across multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each principle listed below (along with a link to download the entire funnel!).Samcart Segment.io
Get the whole funnel totally free????
The complimentary One Page Funnel has actually expired … However ensure you sign up, because I have big prepare for funnel builders in the works quickly!
This simple (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each element.Samcart Segment.io
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there are enough crappy marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond …
Consumers are skeptical. Social evidence is the very best psychological weapon we have to convince people.
There is a lot information out there that it is exceptionally tough to know which to trust.
Social proof offers us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it means they’re practically all set to purchase. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is all about.
Testimonials have actually revealed that your product has worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item guarantee.
There are a number of successful formats for guarantees:
30+ day money back 110% money back warranty.
Your customer wants to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, however so crucial.
You need actually to ask for their money and take it!
Here’s where your checkout kind can be found in.
The main goal of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart Segment.io
This tutorial provided you a summary of present finest practices. I hope you enjoyed it. In addition, it’s important to eliminate the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!