Funnels can be made complex … truly made complex, so complicated that the majority of people quit before they launch their first genuine campaign. Samcart Segment
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.Samcart Segment
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Segment
The basic idea is that you can develop a single web page with the best structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge extremely high costs for this promise:
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Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the price.Samcart Segment
In fact, using Cartflows and your preferred WordPress page builder (and even simply Gutenberg).Samcart Segment
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” model:
In this particular order, you must:Samcart Segment
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to remove their discomfort or attain their wanted condition Samcart Segment
Action: give them the opportunity to buy
Many sales funnels extend these actions across multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each idea below (along with a link to download the whole funnel!).Samcart Segment
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually ended … But make sure you register, since I have big prepare for funnel builders in the works quickly!
This simple (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.Samcart Segment
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Some pointers:
Never ever lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next element is available in.
3. Client Reviews in 2019 and beyond …
Customers are skeptical. Social evidence is the best psychological weapon we have to convince people.
There is so much info out there that it is exceptionally difficult to understand which to trust.
Social proof gives us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they have actually made it this far, it implies they’re practically all set to purchase. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is everything about.
Reviews have shown that your item has worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product assurance.
There are a number of successful formats for guarantees:
30+ day cash back 110% money back guarantee.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, but so crucial.
You require actually to ask for their money and take it!
Here’s where your checkout kind comes in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Samcart Segment
This tutorial gave you a summary of present best practices. I hope you enjoyed it. Moreover, it’s important to resolve the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!
