Funnels can be complicated … actually made complex, so complicated that many people quit before they release their very first genuine campaign. Samcart Service Ideas
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.Samcart Service Ideas
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Service Ideas
The general concept is that you can develop a single web page with the best structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on since Samcart has the ability to charge very high rates for this promise:
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Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.Samcart Service Ideas
In fact, using Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).Samcart Service Ideas
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this specific order, you should:Samcart Service Ideas
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its ability to eliminate their pain or attain their wanted condition Samcart Service Ideas
Action: give them the chance to buy
A lot of sales funnels extend these steps across multiple pages, processes, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each concept listed below (in addition to a link to download the whole funnel!).Samcart Service Ideas
Get the whole funnel totally free????
The complimentary One Page Funnel has actually expired … But make certain you sign up, since I have big plans for funnel builders in the works quickly!
This basic (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each part.Samcart Service Ideas
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Some suggestions:
Never lie … seriously – there are enough bad online marketers out there currently.
Specify with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond …
Clients are hesitant. Social proof is the best psychological weapon we need to persuade individuals.
There is a lot info out there that it is exceptionally tough to know which to trust.
Social evidence provides us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they have actually made it this far, it means they’re almost ready to buy. Now you just require that last small touch to make them buy …
And that’s what a rock-solid product assurance is all about.
Reviews have shown that your product has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item warranty.
There are numerous effective formats for service warranties:
30+ day cash back 110% cash back warranty.
Your client wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, but so essential.
You require really to ask for their money and take it!
Here’s where your checkout type can be found in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next? Samcart Service Ideas
This tutorial gave you an overview of existing finest practices. I hope you enjoyed it. In addition, it is necessary to dispel the idea that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!
