Funnels can be made complex … truly made complex, so complicated that most people quit before they launch their very first real campaign. Samcart Shopping Cart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.Samcart Shopping Cart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Shopping Cart
The general idea is that you can develop a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high prices for this pledge:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.Samcart Shopping Cart
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).Samcart Shopping Cart
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:Samcart Shopping Cart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its capability to eliminate their discomfort or achieve their desired condition Samcart Shopping Cart
Action: give them the opportunity to purchase
Most sales funnels extend these actions across numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each idea listed below (as well as a link to download the whole funnel!).Samcart Shopping Cart
Get the whole funnel free of charge????
The complimentary One Page Funnel has ended … However make certain you register, because I have huge plans for funnel contractors in the works soon!
This basic (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each element.Samcart Shopping Cart
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Specify with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond …
Clients are hesitant. Social proof is the best mental weapon we have to encourage people.
There is so much information out there that it is exceptionally challenging to understand which to trust.
Social proof gives us a simple way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it means they’re practically ready to buy. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Testimonials have shown that your product has actually worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product guarantee.
There are numerous successful formats for guarantees:
30+ day cash back 110% money back warranty.
Your client wants to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, however so essential.
You need really to request their cash and take it!
Here’s where your checkout kind comes in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart Shopping Cart
This guide gave you a summary of current finest practices. I hope you enjoyed it. Moreover, it’s important to dispel the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!