Funnels can be complicated … truly made complex, so complicated that many people quit before they launch their first real campaign. Samcart State Taxes
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.Samcart State Taxes
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart State Taxes
The basic concept is that you can create a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart has the ability to charge very high rates for this guarantee:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.Samcart State Taxes
In fact, using Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).Samcart State Taxes
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this specific order, you must:Samcart State Taxes
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its capability to remove their pain or attain their desired condition Samcart State Taxes
Action: give them the opportunity to buy
Most sales funnels extend these actions across numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each principle below (in addition to a link to download the whole funnel!).Samcart State Taxes
Get the whole funnel for free????
The totally free One Page Funnel has ended … But make sure you sign up, due to the fact that I have huge prepare for funnel home builders in the works quickly!
This basic (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each part.Samcart State Taxes
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there are enough lousy marketers out there already.
Specify with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond …
Clients are skeptical. Social proof is the best psychological weapon we have to persuade individuals.
There is a lot details out there that it is incredibly tough to know which to trust.
Social proof offers us a simple escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re nearly prepared to buy. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are numerous effective formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your client wishes to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, however so important.
You require in fact to request for their money and take it!
Here’s where your checkout form comes in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Samcart State Taxes
This tutorial offered you an introduction of existing best practices. I hope you enjoyed it. Moreover, it is essential to resolve the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!