Funnels can be made complex … truly made complex, so complex that many people quit prior to they launch their first real project. Samcart Store
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.Samcart Store
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Store
The general concept is that you can design a single web page with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on because Samcart has the ability to charge exceptionally high prices for this promise:
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Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.Samcart Store
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).Samcart Store
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this specific order, you need to:Samcart Store
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its capability to eliminate their pain or accomplish their desired condition Samcart Store
Action: give them the chance to buy
The majority of sales funnels extend these steps throughout numerous pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each concept listed below (along with a link to download the whole funnel!).Samcart Store
Get the whole funnel for free????
The free One Page Funnel has actually ended … But ensure you register, because I have big prepare for funnel contractors in the works soon!
This easy (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.Samcart Store
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
Some suggestions:
Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be real. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond …
Customers are hesitant. Social proof is the very best psychological weapon we need to convince individuals.
There is so much info out there that it is extremely hard to know which to trust.
Social proof provides us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it means they’re nearly prepared to purchase. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Testimonials have shown that your item has worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product warranty.
There are numerous successful formats for warranties:
30+ day money back 110% money back warranty.
Your customer wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, but so important.
You require in fact to request their cash and take it!
Here’s where your checkout form comes in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next? Samcart Store
This guide offered you an introduction of present finest practices. I hope you enjoyed it. In addition, it’s important to eliminate the idea that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!
