Funnels can be made complex … actually made complex, so complicated that the majority of people give up before they release their first genuine campaign. Samcart Subaccount
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.Samcart Subaccount
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Subaccount
The general concept is that you can design a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on since Samcart is able to charge very high rates for this guarantee:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the rate.Samcart Subaccount
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).Samcart Subaccount
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you must:Samcart Subaccount
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its ability to eliminate their discomfort or attain their wanted condition Samcart Subaccount
Action: give them the chance to buy
A lot of sales funnels extend these actions throughout numerous pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each principle listed below (in addition to a link to download the entire funnel!).Samcart Subaccount
Get the whole funnel totally free????
The complimentary One Page Funnel has expired … However ensure you register, since I have huge plans for funnel builders in the works quickly!
This basic (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each part.Samcart Subaccount
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there suffice lousy marketers out there currently.
Specify with your headings – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond …
Consumers are skeptical. Social evidence is the very best psychological weapon we have to encourage individuals.
There is so much details out there that it is extremely hard to know which to trust.
Social evidence provides us an easy way out … if countless people have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they’ve made it this far, it indicates they’re nearly ready to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item warranty is all about.
Reviews have revealed that your product has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product warranty.
There are several successful formats for warranties:
30+ day cash back 110% refund guarantee.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, but so important.
You require actually to request for their money and take it!
Here’s where your checkout kind is available in.
The primary objective of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart Subaccount
This tutorial offered you a summary of present finest practices. I hope you enjoyed it. Furthermore, it’s important to dispel the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!