Funnels can be made complex … really made complex, so complicated that the majority of people give up prior to they introduce their first genuine campaign. Samcart Support
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.Samcart Support
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Support
The general idea is that you can create a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on because Samcart is able to charge extremely high prices for this promise:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.Samcart Support
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).Samcart Support
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this particular order, you need to:Samcart Support
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to eliminate their discomfort or achieve their wanted condition Samcart Support
Action: provide the opportunity to buy
Most sales funnels extend these steps throughout multiple pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each idea below (as well as a link to download the whole funnel!).Samcart Support
Get the whole funnel totally free????
The complimentary One Page Funnel has ended … But make certain you sign up, due to the fact that I have big prepare for funnel builders in the works soon!
This basic (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.Samcart Support
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there suffice bad marketers out there already.
Specify with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond …
Consumers are hesitant. Social evidence is the best mental weapon we need to convince people.
There is a lot details out there that it is incredibly tough to understand which to trust.
Social proof gives us an easy escape … if countless people have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they have actually made it this far, it means they’re nearly all set to purchase. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid product warranty is all about.
Reviews have actually shown that your item has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product assurance.
There are numerous successful formats for guarantees:
30+ day refund 110% refund guarantee.
Your consumer wishes to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is basic, however so crucial.
You need actually to request their cash and take it!
Here’s where your checkout type comes in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Samcart Support
This guide provided you an overview of present best practices. I hope you enjoyed it. Additionally, it’s important to resolve the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!