Funnels can be complicated … actually made complex, so complicated that the majority of people give up before they launch their first genuine campaign. Samcart Teachable And Zapier
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.Samcart Teachable And Zapier
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Teachable And Zapier
The basic idea is that you can design a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on since Samcart is able to charge incredibly high rates for this guarantee:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the price.Samcart Teachable And Zapier
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).Samcart Teachable And Zapier
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this particular order, you need to:Samcart Teachable And Zapier
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its capability to eliminate their pain or accomplish their wanted condition Samcart Teachable And Zapier
Action: give them the opportunity to buy
Most sales funnels extend these steps across numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each principle below (along with a link to download the entire funnel!).Samcart Teachable And Zapier
Get the entire funnel totally free????
The totally free One Page Funnel has ended … However make sure you register, because I have huge prepare for funnel builders in the works soon!
This easy (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a peek at each part.Samcart Teachable And Zapier
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice lousy marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next element can be found in.
3. Customer Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the best mental weapon we have to persuade individuals.
There is a lot info out there that it is incredibly hard to know which to trust.
Social proof gives us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they have actually made it this far, it indicates they’re nearly prepared to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.
Testimonials have actually shown that your item has worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product assurance.
There are numerous effective formats for service warranties:
30+ day money back 110% refund guarantee.
Your client wants to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is basic, however so essential.
You need really to ask for their money and take it!
Here’s where your checkout form comes in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not want to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart Teachable And Zapier
This tutorial provided you an introduction of present finest practices. I hope you enjoyed it. Moreover, it’s important to resolve the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!