Funnels can be made complex … truly complicated, so complex that many people quit prior to they launch their very first real campaign. Samcart Team
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart Team
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Team
The basic idea is that you can develop a single websites with the right structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on since Samcart is able to charge incredibly high prices for this promise:
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Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the rate.Samcart Team
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Samcart Team
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you should:Samcart Team
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its ability to remove their pain or achieve their preferred condition Samcart Team
Action: give them the chance to buy
Many sales funnels extend these actions throughout numerous pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each idea listed below (in addition to a link to download the entire funnel!).Samcart Team
Get the entire funnel free of charge????
The totally free One Page Funnel has actually ended … However ensure you sign up, due to the fact that I have big plans for funnel home builders in the works quickly!
This basic (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each element.Samcart Team
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Some tips:
Never ever lie … seriously – there are enough lousy marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond …
Consumers are doubtful. Social proof is the very best psychological weapon we need to persuade people.
There is so much information out there that it is incredibly hard to know which to trust.
Social proof provides us an easy way out … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Warranty
If they have actually made it this far, it means they’re nearly all set to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is everything about.
Reviews have actually shown that your item has actually worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item assurance.
There are numerous successful formats for warranties:
30+ day cash back 110% refund guarantee.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is simple, however so crucial.
You need actually to request their money and take it!
Here’s where your checkout form comes in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart Team
This guide offered you an introduction of existing best practices. I hope you enjoyed it. Additionally, it’s important to dispel the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!
