Funnels can be made complex … actually made complex, so complicated that the majority of people give up prior to they release their very first real campaign. Samcart Thank You Page
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.Samcart Thank You Page
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Thank You Page
The basic idea is that you can design a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on since Samcart has the ability to charge extremely high costs for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.Samcart Thank You Page
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even just Gutenberg).Samcart Thank You Page
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this particular order, you need to:Samcart Thank You Page
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its ability to remove their pain or attain their wanted condition Samcart Thank You Page
Action: provide the chance to purchase
Most sales funnels extend these steps throughout multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each concept listed below (in addition to a link to download the entire funnel!).Samcart Thank You Page
Get the whole funnel free of charge????
The complimentary One Page Funnel has ended … But make sure you register, because I have huge prepare for funnel contractors in the works quickly!
This easy (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a peek at each element.Samcart Thank You Page
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Specify with your headings – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond …
Clients are skeptical. Social proof is the best mental weapon we have to encourage individuals.
There is so much info out there that it is extremely hard to know which to trust.
Social proof gives us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they have actually made it this far, it means they’re practically all set to purchase. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is everything about.
Testimonials have actually revealed that your item has actually worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item warranty.
There are a number of successful formats for service warranties:
30+ day refund 110% refund warranty.
Your customer wishes to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, however so crucial.
You require in fact to request for their cash and take it!
Here’s where your checkout kind comes in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not want to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Samcart Thank You Page
This guide offered you a summary of present best practices. I hope you enjoyed it. Additionally, it’s important to resolve the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!