Funnels can be made complex … truly made complex, so complicated that most people quit prior to they introduce their very first real campaign. Samcart Users
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.Samcart Users
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Users
The general idea is that you can design a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge incredibly high rates for this pledge:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the cost.Samcart Users
In fact, using Cartflows and your preferred WordPress page contractor (and even just Gutenberg).Samcart Users
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:Samcart Users
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its ability to eliminate their discomfort or attain their wanted condition Samcart Users
Action: give them the opportunity to purchase
Many sales funnels extend these steps throughout several pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each idea listed below (as well as a link to download the whole funnel!).Samcart Users
Get the whole funnel free of charge????
The free One Page Funnel has actually ended … But ensure you register, since I have big prepare for funnel contractors in the works soon!
This easy (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each component.Samcart Users
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond …
Customers are doubtful. Social proof is the very best psychological weapon we have to convince people.
There is a lot details out there that it is exceptionally tough to know which to trust.
Social evidence provides us a simple way out … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Assurance
If they’ve made it this far, it indicates they’re almost prepared to purchase. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is everything about.
Reviews have revealed that your item has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product warranty.
There are a number of effective formats for warranties:
30+ day refund 110% money back warranty.
Your consumer wants to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, but so essential.
You need actually to ask for their cash and take it!
Here’s where your checkout form is available in.
The primary objective of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Samcart Users
This tutorial offered you an overview of current best practices. I hope you enjoyed it. Additionally, it is necessary to dispel the concept that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!