Funnels can be made complex … truly complicated, so complicated that most people give up before they introduce their first genuine campaign. Samcart Verrante
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart Verrante
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Verrante
The general concept is that you can design a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge very high rates for this promise:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.Samcart Verrante
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).Samcart Verrante
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this specific order, you should:Samcart Verrante
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to remove their pain or accomplish their wanted condition Samcart Verrante
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps across numerous pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each principle below (along with a link to download the entire funnel!).Samcart Verrante
Get the entire funnel for free????
The free One Page Funnel has expired … However make certain you sign up, since I have huge prepare for funnel home builders in the works quickly!
This basic (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each component.Samcart Verrante
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond …
Customers are skeptical. Social proof is the very best mental weapon we need to persuade people.
There is so much information out there that it is extremely challenging to understand which to trust.
Social proof gives us an easy escape … if countless individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they have actually made it this far, it suggests they’re nearly prepared to buy. Now you just require that last small touch to make them buy …
And that’s what a rock-solid product assurance is all about.
Reviews have shown that your item has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item guarantee.
There are a number of effective formats for warranties:
30+ day money back 110% money back guarantee.
Your customer wishes to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, however so essential.
You require really to request for their cash and take it!
Here’s where your checkout kind can be found in.
The primary goal of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart Verrante
This guide gave you an overview of current finest practices. I hope you enjoyed it. In addition, it is very important to dispel the idea that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!