Funnels can be complicated … actually made complex, so complex that the majority of people give up before they release their very first real project. Samcart Vs Carthook
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.Samcart Vs Carthook
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Vs Carthook
The general concept is that you can design a single websites with the best structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on since Samcart has the ability to charge very high costs for this promise:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.Samcart Vs Carthook
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).Samcart Vs Carthook
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this particular order, you must:Samcart Vs Carthook
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its ability to eliminate their discomfort or accomplish their wanted condition Samcart Vs Carthook
Action: give them the opportunity to purchase
A lot of sales funnels extend these actions across numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each idea below (as well as a link to download the entire funnel!).Samcart Vs Carthook
Get the entire funnel for free????
The free One Page Funnel has ended … But make sure you sign up, because I have big prepare for funnel builders in the works soon!
This basic (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each element.Samcart Vs Carthook
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next part is available in.
3. Client Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the very best psychological weapon we need to convince individuals.
There is a lot details out there that it is extremely challenging to understand which to trust.
Social proof offers us an easy escape … if countless people have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it suggests they’re almost ready to buy. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is all about.
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item guarantee.
There are a number of effective formats for warranties:
30+ day cash back 110% cash back guarantee.
Your consumer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is basic, however so essential.
You need actually to ask for their money and take it!
Here’s where your checkout kind can be found in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart Vs Carthook
This guide provided you an introduction of current best practices. I hope you enjoyed it. Moreover, it is necessary to resolve the idea that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!