Funnels can be complicated … actually complicated, so complex that most people quit before they launch their very first real campaign. Samcart Vs Course Craft
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.Samcart Vs Course Craft
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Vs Course Craft
The general idea is that you can create a single web page with the right structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high prices for this guarantee:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.Samcart Vs Course Craft
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).Samcart Vs Course Craft
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this particular order, you need to:Samcart Vs Course Craft
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its ability to remove their pain or accomplish their preferred condition Samcart Vs Course Craft
Action: provide the chance to buy
Many sales funnels extend these steps across several pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each idea listed below (as well as a link to download the entire funnel!).Samcart Vs Course Craft
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … But ensure you register, because I have big plans for funnel home builders in the works quickly!
This simple (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each component.Samcart Vs Course Craft
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there are enough lousy marketers out there already.
Specify with your headings – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond …
Customers are skeptical. Social evidence is the best psychological weapon we have to persuade people.
There is a lot info out there that it is incredibly hard to understand which to trust.
Social proof offers us a simple way out … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they’ve made it this far, it indicates they’re nearly ready to buy. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Reviews have shown that your product has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item guarantee.
There are numerous successful formats for service warranties:
30+ day money back 110% refund warranty.
Your client wishes to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, but so important.
You need really to ask for their money and take it!
Here’s where your checkout form comes in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next? Samcart Vs Course Craft
This tutorial offered you an overview of current finest practices. I hope you enjoyed it. Furthermore, it is essential to resolve the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!