Funnels can be made complex … actually made complex, so complicated that many people quit before they launch their first genuine campaign. Samcart Webinar Free
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.Samcart Webinar Free
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Webinar Free
The basic idea is that you can create a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge extremely high costs for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.Samcart Webinar Free
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).Samcart Webinar Free
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:Samcart Webinar Free
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its ability to eliminate their discomfort or attain their wanted condition Samcart Webinar Free
Action: give them the opportunity to purchase
Most sales funnels extend these steps throughout numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each principle listed below (along with a link to download the entire funnel!).Samcart Webinar Free
Get the entire funnel totally free????
The free One Page Funnel has actually ended … But ensure you sign up, since I have big prepare for funnel contractors in the works quickly!
This easy (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each element.Samcart Webinar Free
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there suffice crappy marketers out there currently.
Specify with your headings – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next component comes in.
3. Client Testimonials in 2019 and beyond …
Consumers are hesitant. Social proof is the very best mental weapon we have to encourage people.
There is a lot information out there that it is extremely hard to know which to trust.
Social evidence offers us an easy way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they’ve made it this far, it means they’re practically ready to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.
Reviews have actually shown that your item has worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item warranty.
There are numerous successful formats for guarantees:
30+ day money back 110% money back warranty.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, but so important.
You require in fact to ask for their money and take it!
Here’s where your checkout kind comes in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Samcart Webinar Free
This tutorial gave you a summary of present finest practices. I hope you enjoyed it. In addition, it’s important to eliminate the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!