Funnels can be made complex … truly made complex, so complicated that the majority of people give up before they launch their very first genuine campaign. Samcart Webinar
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.Samcart Webinar
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Webinar
The general idea is that you can create a single web page with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart is able to charge extremely high prices for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.Samcart Webinar
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).Samcart Webinar
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:Samcart Webinar
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its capability to remove their pain or accomplish their preferred condition Samcart Webinar
Action: give them the chance to buy
Many sales funnels extend these actions across numerous pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each principle below (in addition to a link to download the whole funnel!).Samcart Webinar
Get the whole funnel free of charge????
The free One Page Funnel has actually expired … However make certain you register, because I have big prepare for funnel builders in the works soon!
This easy (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each element.Samcart Webinar
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond …
Customers are skeptical. Social evidence is the best mental weapon we have to encourage people.
There is so much information out there that it is incredibly tough to understand which to trust.
Social evidence gives us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re practically ready to buy. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.
Testimonials have actually shown that your item has worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item assurance.
There are a number of effective formats for service warranties:
30+ day money back 110% money back guarantee.
Your customer wants to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, however so essential.
You require really to ask for their cash and take it!
Here’s where your checkout type is available in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Samcart Webinar
This guide gave you a summary of existing best practices. I hope you enjoyed it. Moreover, it is essential to dispel the concept that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!