Funnels can be complicated … truly complicated, so complex that many people give up before they launch their first genuine campaign. Samcart Wiki
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.Samcart Wiki
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Wiki
The basic concept is that you can develop a single websites with the right structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on since Samcart is able to charge exceptionally high costs for this promise:
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Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.Samcart Wiki
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).Samcart Wiki
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” design:
In this specific order, you must:Samcart Wiki
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its ability to remove their discomfort or achieve their preferred condition Samcart Wiki
Action: give them the opportunity to buy
The majority of sales funnels extend these steps across several pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each principle listed below (in addition to a link to download the entire funnel!).Samcart Wiki
Get the whole funnel totally free????
The free One Page Funnel has ended … However ensure you register, due to the fact that I have huge plans for funnel builders in the works quickly!
This basic (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each part.Samcart Wiki
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Some pointers:
Never ever lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are doubtful. Social evidence is the best mental weapon we need to convince individuals.
There is a lot info out there that it is extremely tough to understand which to trust.
Social evidence provides us a simple escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they have actually made it this far, it indicates they’re nearly all set to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.
Reviews have shown that your product has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product warranty.
There are a number of successful formats for service warranties:
30+ day refund 110% money back guarantee.
Your consumer wants to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is easy, but so important.
You need really to request their cash and take it!
Here’s where your checkout type is available in.
The primary objective of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? Samcart Wiki
This guide provided you a summary of existing best practices. I hope you enjoyed it. Furthermore, it is essential to resolve the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
