Funnels can be complicated … actually complicated, so complicated that the majority of people give up prior to they release their first real campaign. Samcart Woocommerce
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.Samcart Woocommerce
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Woocommerce
The basic idea is that you can design a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on since Samcart has the ability to charge extremely high costs for this promise:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.Samcart Woocommerce
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).Samcart Woocommerce
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” model:
In this specific order, you need to:Samcart Woocommerce
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its ability to remove their discomfort or accomplish their preferred condition Samcart Woocommerce
Action: give them the chance to purchase
A lot of sales funnels extend these actions across multiple pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each principle below (along with a link to download the entire funnel!).Samcart Woocommerce
Get the whole funnel for free????
The totally free One Page Funnel has ended … However make sure you sign up, since I have huge plans for funnel home builders in the works quickly!
This simple (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.Samcart Woocommerce
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headings – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next element is available in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are hesitant. Social evidence is the best psychological weapon we have to convince individuals.
There is so much details out there that it is extremely challenging to know which to trust.
Social evidence gives us a simple escape … if countless individuals have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they have actually made it this far, it means they’re nearly ready to buy. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Testimonials have revealed that your item has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item guarantee.
There are a number of effective formats for warranties:
30+ day refund 110% money back warranty.
Your customer wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, but so essential.
You require actually to request their cash and take it!
Here’s where your checkout form can be found in.
The primary goal of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Samcart Woocommerce
This tutorial provided you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it is essential to resolve the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!