Funnels can be made complex … really made complex, so complex that many people give up prior to they introduce their very first genuine project. Samcart WordPress
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.Samcart WordPress
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart WordPress
The basic concept is that you can design a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge incredibly high prices for this guarantee:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the rate.Samcart WordPress
In fact, using Cartflows and your preferred WordPress page builder (and even simply Gutenberg).Samcart WordPress
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:Samcart WordPress
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its capability to remove their discomfort or attain their preferred condition Samcart WordPress
Action: give them the chance to buy
A lot of sales funnels extend these actions across numerous pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each principle listed below (in addition to a link to download the whole funnel!).Samcart WordPress
Get the whole funnel free of charge????
The totally free One Page Funnel has actually ended … However ensure you register, due to the fact that I have huge plans for funnel home builders in the works quickly!
This simple (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a peek at each component.Samcart WordPress
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice lousy marketers out there already.
Specify with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond …
Consumers are hesitant. Social evidence is the very best mental weapon we need to convince people.
There is a lot information out there that it is incredibly difficult to know which to trust.
Social proof offers us an easy escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they have actually made it this far, it implies they’re almost prepared to buy. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is all about.
Reviews have shown that your item has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product assurance.
There are a number of effective formats for guarantees:
30+ day money back 110% cash back warranty.
Your customer wishes to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, but so crucial.
You need really to ask for their money and take it!
Here’s where your checkout form is available in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Samcart WordPress
This guide offered you an overview of present best practices. I hope you enjoyed it. Additionally, it is essential to dispel the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!