Funnels can be made complex … truly made complex, so complicated that the majority of people quit prior to they release their very first real project. Samcart’s Clickfunnels
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.Samcart’s Clickfunnels
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart’s Clickfunnels
The basic idea is that you can create a single websites with the right structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge very high rates for this guarantee:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.Samcart’s Clickfunnels
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).Samcart’s Clickfunnels
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this specific order, you must:Samcart’s Clickfunnels
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to eliminate their pain or accomplish their desired condition Samcart’s Clickfunnels
Action: give them the opportunity to purchase
Many sales funnels extend these steps across multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each principle below (in addition to a link to download the whole funnel!).Samcart’s Clickfunnels
Get the whole funnel totally free????
The complimentary One Page Funnel has expired … But ensure you register, due to the fact that I have big plans for funnel builders in the works soon!
This easy (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each element.Samcart’s Clickfunnels
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough bad marketers out there already.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next component is available in.
3. Consumer Reviews in 2019 and beyond …
Consumers are skeptical. Social evidence is the best mental weapon we have to convince individuals.
There is so much info out there that it is exceptionally challenging to understand which to trust.
Social evidence gives us an easy escape … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Assurance
If they have actually made it this far, it indicates they’re almost ready to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Reviews have revealed that your item has worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product assurance.
There are several effective formats for warranties:
30+ day refund 110% money back guarantee.
Your customer wants to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, but so crucial.
You need really to ask for their money and take it!
Here’s where your checkout kind can be found in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart’s Clickfunnels
This tutorial provided you a summary of existing best practices. I hope you enjoyed it. Additionally, it is very important to eliminate the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!