Funnels can be made complex … really complicated, so complicated that the majority of people quit prior to they launch their first genuine project. Sell My Software Shopping Cart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.Sell My Software Shopping Cart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Sell My Software Shopping Cart
The basic concept is that you can create a single websites with the right structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart is able to charge very high costs for this pledge:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.Sell My Software Shopping Cart
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).Sell My Software Shopping Cart
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you should:Sell My Software Shopping Cart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its ability to remove their pain or achieve their desired condition Sell My Software Shopping Cart
Action: provide the opportunity to purchase
A lot of sales funnels extend these steps across numerous pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept below (along with a link to download the whole funnel!).Sell My Software Shopping Cart
Get the whole funnel for free????
The complimentary One Page Funnel has expired … But make sure you register, due to the fact that I have huge prepare for funnel home builders in the works quickly!
This simple (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each element.Sell My Software Shopping Cart
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond …
Consumers are hesitant. Social proof is the best mental weapon we need to convince individuals.
There is a lot details out there that it is exceptionally challenging to understand which to trust.
Social proof offers us a simple way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Assurance
If they have actually made it this far, it means they’re practically prepared to purchase. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.
Reviews have shown that your product has actually worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product warranty.
There are a number of effective formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, however so essential.
You require actually to request their money and take it!
Here’s where your checkout type comes in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Sell My Software Shopping Cart
This tutorial gave you an overview of existing finest practices. I hope you enjoyed it. In addition, it’s important to resolve the idea that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!