Funnels can be made complex … truly complicated, so complicated that many people quit before they release their first real campaign. Shopify Samcart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.Shopify Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Shopify Samcart
The general idea is that you can create a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge very high rates for this guarantee:
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Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the rate.Shopify Samcart
In fact, utilizing Cartflows and your favorite WordPress page builder (or even just Gutenberg).Shopify Samcart
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” model:
In this specific order, you should:Shopify Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its ability to remove their pain or attain their preferred condition Shopify Samcart
Action: provide the chance to purchase
Most sales funnels extend these actions throughout numerous pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each principle listed below (as well as a link to download the entire funnel!).Shopify Samcart
Get the entire funnel for free????
The free One Page Funnel has actually expired … But make sure you register, since I have big prepare for funnel home builders in the works quickly!
This easy (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.Shopify Samcart
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond …
Clients are hesitant. Social proof is the very best mental weapon we have to persuade people.
There is so much info out there that it is exceptionally challenging to know which to trust.
Social evidence gives us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it means they’re almost prepared to buy. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid item warranty is all about.
Reviews have actually shown that your product has worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for warranties:
30+ day money back 110% cash back guarantee.
Your consumer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, but so crucial.
You need actually to request for their cash and take it!
Here’s where your checkout kind comes in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? Shopify Samcart
This tutorial offered you a summary of present finest practices. I hope you enjoyed it. In addition, it is necessary to eliminate the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!