Funnels can be complicated … really made complex, so complicated that most people give up prior to they launch their first real project. Shopify Software Includes Shopping Cart Feature
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Shopify Software Includes Shopping Cart Feature
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Shopify Software Includes Shopping Cart Feature
The basic concept is that you can create a single web page with the best structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge extremely high prices for this promise:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.Shopify Software Includes Shopping Cart Feature
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).Shopify Software Includes Shopping Cart Feature
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” design:
In this particular order, you must:Shopify Software Includes Shopping Cart Feature
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its capability to eliminate their discomfort or achieve their desired condition Shopify Software Includes Shopping Cart Feature
Action: give them the opportunity to buy
Most sales funnels extend these steps throughout several pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each idea below (in addition to a link to download the whole funnel!).Shopify Software Includes Shopping Cart Feature
Get the whole funnel totally free????
The totally free One Page Funnel has ended … However ensure you sign up, because I have big prepare for funnel builders in the works soon!
This simple (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each element.Shopify Software Includes Shopping Cart Feature
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond …
Consumers are skeptical. Social evidence is the very best mental weapon we need to encourage people.
There is so much information out there that it is incredibly difficult to know which to trust.
Social proof gives us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they’ve made it this far, it suggests they’re almost all set to purchase. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.
Reviews have actually revealed that your item has worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product assurance.
There are numerous successful formats for warranties:
30+ day cash back 110% money back warranty.
Your customer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is basic, but so important.
You need actually to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Shopify Software Includes Shopping Cart Feature
This tutorial gave you an overview of present best practices. I hope you enjoyed it. Furthermore, it’s important to eliminate the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!