Funnels can be made complex … actually complicated, so complicated that many people quit before they release their first genuine campaign. Shopping Cart Online Software
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.Shopping Cart Online Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Shopping Cart Online Software
The general concept is that you can design a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge extremely high costs for this guarantee:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.Shopping Cart Online Software
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Shopping Cart Online Software
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you must:Shopping Cart Online Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its capability to remove their discomfort or accomplish their desired condition Shopping Cart Online Software
Action: give them the opportunity to buy
The majority of sales funnels extend these actions across numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each idea listed below (as well as a link to download the entire funnel!).Shopping Cart Online Software
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … But make sure you sign up, due to the fact that I have big prepare for funnel home builders in the works soon!
This basic (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each part.Shopping Cart Online Software
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there suffice lousy online marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond …
Customers are doubtful. Social proof is the very best psychological weapon we have to persuade individuals.
There is a lot details out there that it is incredibly difficult to understand which to trust.
Social evidence provides us a simple way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they have actually made it this far, it means they’re nearly prepared to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Testimonials have revealed that your item has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item assurance.
There are several successful formats for warranties:
30+ day refund 110% refund guarantee.
Your customer wishes to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, but so important.
You need in fact to ask for their cash and take it!
Here’s where your checkout form can be found in.
The main objective of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? Shopping Cart Online Software
This tutorial gave you an overview of current finest practices. I hope you enjoyed it. In addition, it’s important to resolve the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!