Funnels can be complicated … really complicated, so complicated that most people quit prior to they release their very first genuine project. Shopping Cart Software By Bigcommerce Baxter
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.Shopping Cart Software By Bigcommerce Baxter
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Shopping Cart Software By Bigcommerce Baxter
The basic idea is that you can develop a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart is able to charge incredibly high rates for this guarantee:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the price.Shopping Cart Software By Bigcommerce Baxter
In fact, using Cartflows and your preferred WordPress page builder (or even just Gutenberg).Shopping Cart Software By Bigcommerce Baxter
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” model:
In this specific order, you need to:Shopping Cart Software By Bigcommerce Baxter
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its capability to eliminate their pain or accomplish their preferred condition Shopping Cart Software By Bigcommerce Baxter
Action: provide the chance to purchase
A lot of sales funnels extend these actions across multiple pages, processes, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each concept below (in addition to a link to download the entire funnel!).Shopping Cart Software By Bigcommerce Baxter
Get the entire funnel free of charge????
The totally free One Page Funnel has actually ended … However make certain you sign up, since I have big plans for funnel builders in the works quickly!
This easy (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each part.Shopping Cart Software By Bigcommerce Baxter
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there are enough crappy marketers out there already.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next part is available in.
3. Client Testimonials in 2019 and beyond …
Customers are skeptical. Social evidence is the very best psychological weapon we need to encourage people.
There is a lot info out there that it is incredibly hard to understand which to trust.
Social evidence provides us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re almost all set to purchase. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item warranty is all about.
Reviews have actually shown that your item has actually worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item guarantee.
There are several successful formats for service warranties:
30+ day refund 110% cash back assurance.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, but so essential.
You need in fact to request their money and take it!
Here’s where your checkout kind can be found in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Shopping Cart Software By Bigcommerce Baxter
This guide offered you a summary of existing best practices. I hope you enjoyed it. In addition, it is necessary to dispel the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!