Funnels can be made complex … really made complex, so complicated that the majority of people give up before they release their very first real campaign. Shopping Cart Software Comparisons
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.Shopping Cart Software Comparisons
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Shopping Cart Software Comparisons
The basic concept is that you can create a single web page with the right structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on because Samcart is able to charge incredibly high prices for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.Shopping Cart Software Comparisons
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Shopping Cart Software Comparisons
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:Shopping Cart Software Comparisons
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its ability to eliminate their discomfort or attain their wanted condition Shopping Cart Software Comparisons
Action: provide the chance to purchase
Many sales funnels extend these actions across several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each principle below (in addition to a link to download the entire funnel!).Shopping Cart Software Comparisons
Get the whole funnel totally free????
The totally free One Page Funnel has ended … But ensure you register, due to the fact that I have huge prepare for funnel contractors in the works quickly!
This simple (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each component.Shopping Cart Software Comparisons
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there are enough bad marketers out there currently.
Specify with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond …
Clients are hesitant. Social proof is the very best mental weapon we need to encourage people.
There is so much details out there that it is exceptionally difficult to know which to trust.
Social evidence offers us a simple way out … if thousands of individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Assurance
If they’ve made it this far, it means they’re almost prepared to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.
Testimonials have shown that your product has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item warranty.
There are a number of effective formats for warranties:
30+ day money back 110% refund warranty.
Your customer wants to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, however so essential.
You require really to request their money and take it!
Here’s where your checkout type is available in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Shopping Cart Software Comparisons
This guide provided you a summary of present finest practices. I hope you enjoyed it. Furthermore, it is very important to dispel the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!