Funnels can be made complex … actually complicated, so complicated that many people give up before they release their first genuine campaign. Shopping Cart Software Content Shelf Developers
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.Shopping Cart Software Content Shelf Developers
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Shopping Cart Software Content Shelf Developers
The basic concept is that you can develop a single websites with the right structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge exceptionally high costs for this guarantee:
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Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.Shopping Cart Software Content Shelf Developers
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).Shopping Cart Software Content Shelf Developers
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” design:
In this specific order, you must:Shopping Cart Software Content Shelf Developers
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its capability to eliminate their pain or accomplish their desired condition Shopping Cart Software Content Shelf Developers
Action: provide the chance to buy
The majority of sales funnels extend these actions across multiple pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each idea below (in addition to a link to download the whole funnel!).Shopping Cart Software Content Shelf Developers
Get the whole funnel for free????
The complimentary One Page Funnel has ended … However make certain you register, because I have big plans for funnel contractors in the works quickly!
This easy (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each element.Shopping Cart Software Content Shelf Developers
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Some ideas:
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social proof is the best psychological weapon we have to persuade people.
There is a lot details out there that it is extremely challenging to know which to trust.
Social proof gives us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it suggests they’re nearly prepared to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Testimonials have revealed that your item has actually worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item assurance.
There are numerous successful formats for service warranties:
30+ day refund 110% cash back guarantee.
Your client wishes to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, but so essential.
You require in fact to ask for their money and take it!
Here’s where your checkout kind is available in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Shopping Cart Software Content Shelf Developers
This guide offered you an introduction of present best practices. I hope you enjoyed it. Additionally, it is essential to resolve the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!
