Funnels can be made complex … really complicated, so complicated that most people give up before they introduce their very first real project. Shopping Cart Software Content Shelf
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.Shopping Cart Software Content Shelf
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Shopping Cart Software Content Shelf
The basic idea is that you can develop a single web page with the best structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart is able to charge incredibly high rates for this pledge:
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Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.Shopping Cart Software Content Shelf
In fact, utilizing Cartflows and your preferred WordPress page builder (or even just Gutenberg).Shopping Cart Software Content Shelf
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:Shopping Cart Software Content Shelf
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its ability to remove their discomfort or achieve their preferred condition Shopping Cart Software Content Shelf
Action: give them the opportunity to buy
Many sales funnels extend these steps across several pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each principle below (along with a link to download the entire funnel!).Shopping Cart Software Content Shelf
Get the entire funnel for free????
The free One Page Funnel has expired … But ensure you register, since I have huge prepare for funnel contractors in the works soon!
This easy (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each component.Shopping Cart Software Content Shelf
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough crappy marketers out there already.
Specify with your headings – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond …
Clients are hesitant. Social proof is the very best mental weapon we need to persuade people.
There is a lot info out there that it is incredibly difficult to know which to trust.
Social evidence offers us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they’ve made it this far, it suggests they’re nearly prepared to purchase. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.
Testimonials have actually shown that your item has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item warranty.
There are a number of successful formats for service warranties:
30+ day cash back 110% refund warranty.
Your customer wishes to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, however so essential.
You need actually to ask for their cash and take it!
Here’s where your checkout kind comes in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Shopping Cart Software Content Shelf
This tutorial offered you an overview of current best practices. I hope you enjoyed it. Additionally, it is very important to resolve the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!